Principles or actions that the brand strives to follow regularly.

Instructions: List the values and actions your brand consistently practices or aims to do frequently.

Here are some examples:

1. Apple: Innovate with each product release.
2. Coca-Cola: Engage in sustainability initiatives.
3. Chamberlain Coffee: Prioritize eco-friendly packaging.
4. Nexa Air: Offer personalized customer service.
5. Cristiano Ronaldo: Promote fitness and well-being.