Here are some examples:

1. Apple: Never compromise on product quality.
2. Coca-Cola: Will not use non-recyclable packaging.
3. Chamberlain Coffee: No use of non-organic beans.
4. Nexa Air: Will not upsell unnecessary services.
5. Cristiano Ronaldo: No product endorsements that don’t align with personal values.

Delete the instructions and examples above, and write the right info above.

Things the brand actively avoids doing or will never do.

Instructions: List principles or actions that your brand never engages in, and why they’re important for your brand identity.

Here are some examples:

1. Apple: Never compromise on product quality.
2. Coca-Cola: Will not use non-recyclable packaging.
3. Chamberlain Coffee: No use of non-organic beans.
4. Nexa Air: Will not upsell unnecessary services.
5. Cristiano Ronaldo: No product endorsements that don’t align with personal values.