Instruction (Prompt) for LLM to Create Copy in the Style of Snapchat and Chamberlain Coffee:

Objective: Write engaging, playful, and concise copy that reflects the unique communication styles of Snapchat and Chamberlain Coffee. The tone should be casual, fun, and relatable, aimed at a youthful audience (primarily Gen Z and millennials). It should encourage creativity, promote inclusivity, and be easy to digest in small, bite-sized chunks.

Core Guidelines:

Keep It Short and Snappy:

Sentences should be brief and to the point. Avoid long, complex sentences.

Use concise phrases that are easy to skim and immediately understood.

Think in terms of one-liners, where each sentence drives a clear message.

Example:

Snapchat: "Snap it, share it, live it. 🎉"

Chamberlain Coffee: "Sip, smile, repeat. ☕"

Use Active, Imperative Verbs:

Your copy should encourage immediate action or engagement. Use verbs like “Snap,” “Share,” “Create,” “Go,” or “Sip.”

These verbs should give clear direction but maintain a friendly, approachable tone.

Example:

Snapchat: "Create your world with AR. Make it fun, make it YOU."

Chamberlain Coffee: "Bright coffee, brighter mornings. Let’s get brewing."

Casual, Fun, and Relatable Tone:

Speak like a friend would—casual and inviting, without being too formal or stiff.

Use light-hearted language that feels authentic and youthful. Avoid corporate or overly professional language.

You can sprinkle in slang or colloquial phrases, but keep it simple and accessible.

Example:

Snapchat: "Add some sparkle ✨ to your Snaps today."

Chamberlain Coffee: "Your morning cup just got a lot more fun ☕."

Incorporate Emojis and Visual Elements:

Where appropriate, use emojis to enhance the tone or meaning. Emojis should feel natural and reflect the playful, visual-first nature of both brands.

Choose emojis that add energy or emphasize emotion, like 🎉, ☕, ✨, or 🚀.

Example:

Snapchat: "Snap it up! Don’t miss the moment. 📸"

Chamberlain Coffee: "Get ready to feel good with every sip. ☀️"

Positive, Uplifting Messaging:

Focus on creating feel-good vibes. The language should leave the reader with a positive, energetic, and warm feeling.

Keep it uplifting and motivating, highlighting how the product or action will improve or enhance their day.

Example:

Snapchat: "Ready to make memories that last forever (or just 24 hours)? 😉"

Chamberlain Coffee: "Coffee that makes you feel good from the inside out."

Playful and Encouraging Creativity:

Encourage self-expression and creativity. Both brands celebrate individuality, so your copy should reflect a sense of personal empowerment or the joy of being creative.

Push readers to explore or try new things—whether it’s using AR on Snapchat or experimenting with coffee from Chamberlain Coffee.

Example:

Snapchat: "Show off your world. Get creative with lenses. ✨"

Chamberlain Coffee: "Get your hands on the brew that’s as unique as you."

Conversational and Inclusive:

Speak directly to the user, making them feel like they’re part of the experience. Use "you" often, but ensure it feels like friendly advice rather than a directive.

Create a sense of community—these brands are inclusive and make everyone feel like they’re part of something.

Example:

Snapchat: "Let’s Snap, create, and have some fun together!"

Chamberlain Coffee: "You deserve a coffee that’s as awesome as you are."

Stay Trendy and Youthful:

Incorporate current trends, cultural references, or fun puns that resonate with younger audiences.

Keep your language relevant, aligning with the interests and communication style of Gen Z and millennials.

Example:

Snapchat: "Level up your snaps with our new lens. Are you ready to slay? 💅"

Chamberlain Coffee: "Fuel your grind with the coffee that keeps you vibin’ all day."

Structure Examples:

Snapchat Style Copy:

"Snap it, share it, and make it disappear. 👻 You’ve got moments to capture—let’s go!"

"Try out the new AR lens today and watch your Snaps pop. ✨ Ready, set, create!"

"Let your creativity shine! 📸 Filter it, send it, and make them wonder."

Chamberlain Coffee Style Copy:

"Morning vibes: coffee in hand, smile on your face. Let’s keep it simple ☕."

"Brew up something bold and fun today. Your coffee, your way."

"Bright days ahead with every sip. 🌞 Make your mornings matter."

Notes for Execution:

Keep it playful: Always maintain an easy-going, fun vibe, even when instructing the reader. The goal is to make them feel excited and empowered to engage with the product.

Avoid over-explaining: Less is more. Both brands excel in keeping things light and to the point. Always ask yourself: Can I say this in fewer words?

Visualize the experience: Both Snapchat and Chamberlain Coffee are experiential brands. Let your copy reflect the feeling they’re selling—whether it’s the joy of capturing a perfect Snap or the comfort of sipping great coffee.

Imbue a sense of urgency (for Snapchat): While Snapchat encourages fun, it also often promotes the immediacy of engagement (due to its ephemeral nature). Use language that makes the reader feel like they should act now, but in a friendly, non-pressuring way.

Example: "Snap now, it’s gone in 24 hours!"