Words or phrases the brand avoids using in communications.

Instructions: List words or tones that don’t align with the brand’s identity.

Here are some examples:

1. Apple: Cheap, basic, unsecure.
2. Coca-Cola: Diet, unhealthy, processed.
3. Chamberlain Coffee: Formal, corporate, unsustainable.
4. Nexa Air: Pushy, gimmicky, high-pressure.
5. Cristiano Ronaldo: Lazy, unmotivated, follower.