File Name: [shows youtube title here if not a file]

Item Type: Youtube Transcript

Date Added: 12/16/2024 2:00PM

Link: https://www.youtube.com/watch?v=z3RN0v4vajA

Summary: The creator turns instructional videos into detailed documentation using Google’s Gemini 1.5 and a custom script. They automate video uploads, extract frames for screenshots, and generate step-by-step guides with timestamps. This process saves time, supports video and text preferences, and enhances client builds. They also offer AI automation services.

Transcript: so today I wanted to share my process for turning my instructional videos into detailed documentation so if you've been using loom recently they've recently come out with like a AI sop feature and there's other tools online that do this as well but most of those tools aren't really super well designed so I've come up with my own script where I've automated this process so what I'm want to do today is just show you how you would do it manually with these different tools I've got a little script that I run myself if you are interested in the script just comment below and I can make a video on the script as well so for those of you who haven't watched my videos I generally make AI automation videos where I do step-by-step builds of different AI automations so as an example yesterday I uploaded a video on how to build a AI landing page autop so with this video I don't have any like accompanying blog or step-by-step constructions yet but generally I want to make some sort of written documentation step-by-step documentation to accompany the video and I put it in my AI automation course and Community as a resource for all the members there so how I do this is I leverage a multimodal model and I know everyone is always talking about open AI chat gbt but there are lots of other models out there right there's all the open source models there's anthropic and there's also Google so Google I know people sort of clown on them a little bit online but they're Gemini 1.5 series is actually quite impressive specifically the fact that it's multimodal and can take in video input so if I just quickly go to the release post so this was it's been a while now since it came out maybe a month or two ago context understand you can see that they've they've put in like a movie here this is I think a 44 minute movie so they've inserted that in and they're going to ask it questions and it can answer very accurately what's happening in the movie so that's something thing you can't even do with any of the open AI models yet I think they do have that capability in house it's just not publicly available but you can do this already with the Gemini 1.5 models so you can do that with 1.5 Pro as well as 1.5 Flash in terms of how this works under the hood this is all like conjecture and like guesses but I came across this thread on hacking news and then subsequently this post where they're saying Google is just breaking down the video into sort of one frame per second so thousands of frames and then just passing all of that as images into Gemini to then extract the information anyways regardless of how are they doing it it seems to work pretty well okay so to do this you're going to need to go to Google AI studio if you don't have an account yet you're going to need to sign up this is again the API offering so same thing as with open a they have trat jpt which is the application and then they also have an API platform which is more for developers and people building things so for Google it's the same they have I think the public Gemini which used to be called B and and now they have this Google AI Studio as well which is their AI platform anyways so once you're in set your model to 1.5 flash you can use 1.5 Pro as well for better results but that's a bit more expensive so I usually just use Flash I find it to be good enough for most cases and you put in a prompt right so I might say um I've made a video you will be provided with a video guide please turn into a step by step andp um make sure to include timestamps to relevant Parts they where relevant so this is a system prompt we going through this before sort of just giving the AI model some instructions and then where it's cool is here you can put in your videos right so you can't upload a video directly so what you need to do is actually upload it to your drive so going to press upload drag my uh so this is the video file from um this piece of content here um this a step-by-step guide on how to build a AI landing page auditor so it's just uploading that now so it's all uploaded and it's extracting so in this step I assume it's just turning the video into all frames and all the stuff that are doing behind the scenes I know with open AI in their open a cookbook they also have an example where they break a video down into like key frames and do it that way but it is quite nice to have Google do it for you so you don't have to implement that yourself then whilst we're waiting for this to extract there are sort of I've come across blog post online where they've tested this cuz Google has a limit right like you can't put in a 10hour video there is a limit on how long the video can be cuz each frame takes up some of the tokens in the context window and I saw a blog post I think it was on medium where someone was instead of doing one frame per second they did one frame every 5 seconds or one frame every 7 seconds and as you do that the quality or the ability to properly answer questions about the video does go down so you can tweet that if you do need to analyze longer videos but for the most part this works well for me cuz my videos aren't that long any so look you can see here it's 14 minutes if you look in here I think these people are calculating that roughly it's 256 tokens per frame so this is roughly 1,000 frames and now if I do 1,000 divide 60 it's roughly this so it's not exactly but roughly cuz there's also the audio tokens in there as well anyways so all you have to do now is just press run and this will take a bit longer than you're generally used to in chat gbt just because of the amount of tokens and all that sort of stuff but what it should give me then is a very good starting point for my step-by-step guide that accompanies the video and is usually what I share with my community now in terms of my actual script where I do this automatically I've set it up so that it automatically downloads my YouTube videos as an option or I just do it before I upload and I just link it to the file and then what it does is it does this but I've also set it up so that it can pull in frames from the video as well into the sap so you can see here it's all text I've got some time stamps which is good but a more higher quality guide will have images and screenshots from the video so I've set it up so that it can pull in specific frames from the video into these guides which makes it look quite nice in my opinion next step for me is having the being able to click on those images and having it take me to the relevant parts of the video so you end up with like a very interactive video on the left hand side and sort of step-by-step text guide on the right hand side and you get the best of both both worlds so that's sort of what I'm building towards there but yeah for the P purposes of this tutorial this is how you would do it manually go into Google a studio upload your video you can tweak The Prompt if you don't want anop just want to guide but you can see here it's sort of got the create ital form 056 so I go back to my video what's happening at 056 I'm creating the tally form which is exactly right create make.com so that yeah it starts from the beginning that's probably the best screenshot which is so if I go here that's a good screenshot for that configure the tally app so 213 so it's starting to configurate and slightly off here so you probably want to tweak that a little bit but you can see the point here right it's literally going through step by step exactly what I did in the video so like some people prefer the video option Some people prefer the text Some people prefer both right like watching the video and then get stuck reading the instructions and I usually just take this and minor edits and it's sort of ready to go but yeah that's a huge timesaver for me I do that to with my YouTube videos but also for my customers when I do builds for them I I always include documentation for what I build so I generally will record a loom video and then also with that loom video there will be written documentation which I usually will generate with a process similar to this so using my script again I can automatically import Loom videos and have it generate according to my sort of guidelines styling as well as with the screenshot images from the video as I mentioned ear but yeah that's it for this video sort of different to my other videos more of a behind the scenes meta video on how I create written guide to accompany my video guides if you have any thoughts questions or feedback feel free to leave a comment if you need any help with AI automations I do run an AI automation service there's a link in my bio if you're interested but with that I'm going to finish this video and I will see you in my next video

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Date Added: 12/16/2024 2:00PM

Item Type: PDF

Link:

File Name: KMS (Knowledge Base System) - Snack Prompt.pdf

Summary: Snack Prompt is a user-friendly Knowledge Management System (KMS) that organizes data and powers AI workflows. It uses reusable Snippets, automates content creation, and simplifies managing business information. With features like Knowledge Graph-inspired tools and integration for documents, prompts, and AI outputs, it streamlines and scales AI-driven processes efficiently.

Transcript:

Your Ultimate Tool for Organizing, Managing, and Standardizing Information for AI Workflows Snack Prompt: The Easiest Way to Organize and Feed AI the Info You Need You’ve got a lot going on, whether you’re running a business, building your brand, or helping clients manage theirs. With AI & automations in the mix, things can get complicated fast. But that’s where Snack Prompt comes in. We make organizing, managing, and feeding your AI workflows a breeze—whether you’re working on your own stuff or helping customers crush it with theirs. Here’s how it all works and why it’s perfect for small-medium size businesses, solopreneurs, and agencies who want to keep things simple but powerful. 1. Snack Prompt Snippets: The Perfect KMS (Knowledge Management Systems) What’s a KMS? Think of a KMS (Knowledge Management System) as your brain’s external hard drive. It stores everything you need—documents, customer info, relevant information about the brand—and organizes it so you (and AI) can access it quickly. Big companies like IBM have fancy KMS systems, but hey, we’ve got something better: Snack Prompt Snippets with built in knowledge tools. With Snack Prompt, you can organize and store everything for yourself and your clients—customer bios, product details, social posts references—you name it. So, while Snack Prompt definitely acts like a KMS, it’s also way more fun and easy to use. And it’s not just for your own business, it’s for managing your clients’ information too. In essence, Snack Prompt Snippets help you organize everything in one place so you can reference it anytime you need it. It’s the foundation of AI workflows and automation. 2. How Snack Prompt Uses Snippets to Power AI & Automations Snack Prompt goes beyond just storing data—it makes that data actionable. When you create automations or use prompts, you choose specific parts of your Knowledge Base to feed your workflows. This makes your AI and automations smarter, giving them everything they need to know to complete the task as you would. By selecting a specific knowledge aspect (like customer bios) and linking it to automations (like sending emails), you’re essentially creating a Knowledge Graph—showing AI how information is related, without the complexity of building one from scratch. 3. Let’s Talk Knowledge Graphs (Briefly) A Knowledge Graph connects data points like a web, showing AI how all your information is related. While Snack Prompt isn’t a full-fledged Knowledge Graph, by linking specific knowledge base items (like snippets and documents) to your automations and workflows, you’re giving AI the same kind of context, but in a simpler way. No need to build complex webs of data—just pick and choose what you want your automation or AI to know, and you're good to go. With Snippets, AI can create smarter outputs, faster .Whether it’s generating content or automating tasks, it’s all about making sure AI gets it. In short: By selecting specific Snippets in Snack Prompt and connecting them to your automations and workflows, you're doing what a Knowledge Graph does—without the complexity. Make AI Work for You with Snack Prompt Snack Prompt isn’t just a place to store your info—it’s the tool to make your AI workflows a breeze. With everything in one spot—documents, snippets, prompts, and outputs—you can manage all your AI automations effortlessly. And the best part? It’s fun, super simple, and designed specifically for businesses and agencies like yours. Whether you’re building your own brand or helping clients, Snack Prompt is here to help you automate, streamline, and scale—without the stress. Imagine if Google Docs, a KMS, and a snippet manager had the coolest, easiest-to-use baby. Yeah, that’s Snack Prompt. ● Snippets: Reusable bits of text (like taglines, product features, or brand stories) that you can pop into any automation, anytime. ● Documents: Keep everything organized, from product descriptions to client details and brand vibes, all in one place. ● Prompts: Set up AI commands that handle your tasks and create content with zero hassle. ● AI Outputs: Fine-tune your automations and send them straight to your customers or team, get feedback, collaborate and tweak them as you go. Full Context Framework: Standardize Knowledge Base A Framework to Managing Contexts. Created by Snack Prompt. Understanding the Colors & Organization ● Main List ● Secondary List (List within List) ● Snippet Categories 1. Business Information 2. Audience & Engagement 3. Language, Style & Tone 4. Content & Assets 5. CTA & Campaigns Business Information: The business’s identity and offering. ● Profile: ○ Name ○ Descriptor (1-4 Words) ○ Small Bio (less than 25 words): Elevator Speech ○ Bio (Founder’s Names + Bio_longform) ○ Competitors ○ Market ● Products & Services ○ Paid Products & Services ○ Free Products & Services ○ Freemium Products & Services ● Stories ● Don'ts (Things the Brand Will Never Do) ● Do’s (Things that the Brand Tries to Do Often) Audience & Engagement: Details about the target audience and methods of engagement. ● Audience & Avatars ● Topics & Interests Language, Style & Tone: How the business communicates—the style, tone, and voice. ● Brand Language, Style & Tone ○ Brand Voice (Persona) ○ Language: Do’s ○ Language: Don'ts ● Inspo: Language Only (Language only, not Message or Topics) ● Inspo: Messaging Only (Not language, just the Message or Topics) CTA & Campaigns: The next steps and actions desired from the audience. ● CTA (Call to Action) ● Offers & Events ○ Offers & Deal Calendar ○ Important Dates & Events Content & Assets: The content distributed across platforms and how it's structured. ● Facebook Posts ● Twitter Posts ● Instagram Posts ● Linkedin Posts ● Thread Posts ● Newsletters ● Drafts & Notes ● Other Content Business Information The business’s identity and offering. Profile Name Description: The official name of the business or personal brand. Instructions: Please enter the full, official name of the business or personal brand. Ensure it is accurate for branding and consistency across automations. Here are some examples: 1. Apple 2. Coca-Cola 3. Chamberlain Coffee 4. Nexa Air (Family-owned HVAC company serving Atlanta, GA) 5. Cristiano Ronaldo Delete the instructions and examples above, and write the appropriate information. Small Bio Description: Short, punchy taglines that sum up the business or personal brand in one or two sentences. Instructions: Write a memorable and concise tagline that encapsulates your brand’s core message or mission. Here are some examples: 1. Think different, with products that empower people. – Apple 2. Refreshing the world, one sip at a time. – Coca-Cola 3. Chamberlain Coffee – Coffee for the people. 4. Nexa Air: Family-owned comfort, providing HVAC solutions across Atlanta since 1985. 5. Cristiano Ronaldo – Breaking records, on and off the pitch. Delete the instructions and examples above, and write the right info above. Bio Description: Detailed brand or personal stories, including mission, vision, and key milestones. Instructions: Provide a detailed description of your brand's journey, mission, and vision. Highlight key milestones that define your growth and success. Here are some examples: 1. Apple has revolutionized technology with iconic products like the iPhone, iPad, and MacBook. Founded by Steve Jobs in 1976, the company continues to push the boundaries of innovation and creativity. 2. Founded in 1886, Coca-Cola has become a global symbol of refreshment and happiness, offering a wide range of beverages that connect people around the world. 3. Chamberlain Coffee, created by Emma Chamberlain, brings people together with sustainably sourced coffee, offering blends that are both environmentally conscious and delicious. 4. Nexa Air is a family-run HVAC company, keeping homes and businesses comfortable since 1985. Serving the greater Atlanta area, Nexa Air prides itself on quality service, reliability, and community support. 5. Cristiano Ronaldo has broken countless records on the football field and built a personal brand that transcends sports, from his clothing line to charitable efforts, inspiring millions globally. Delete the instructions and examples above, and write the right info above. Competitors Description: Identify the main competitors of the business or personal brand, including their website. Understanding the competitive landscape helps position the business effectively. Instructions: List the top competitors with their names and websites, and describe how they compare to your business or brand. Structure: ● Competitor Name ● Website ● Brief Comparison Here are some examples: 1. Competitor Name: Samsung Website: www.samsung.com Brief Comparison: Samsung competes with Apple in the smartphone, tablet, and electronics market. Both brands target tech enthusiasts, but Apple focuses on premium products and user experience, while Samsung emphasizes innovation and flexibility. 2. Competitor Name: Pepsi Website: www.pepsi.com Brief Comparison: Pepsi is Coca-Cola’s main competitor in the soft drink market. While Coca-Cola focuses on a timeless brand appeal, Pepsi targets younger audiences with more aggressive marketing campaigns. 3. Competitor Name: Blue Bottle Coffee Website: www.bluebottlecoffee.com Brief Comparison: Blue Bottle Coffee competes with Chamberlain Coffee in the premium coffee space, offering artisanal coffee with a strong focus on direct trade. Both brands emphasize sustainability and quality, but Blue Bottle has a larger physical presence with cafes. 4. Competitor Name: Cool Air Solutions Website: www.coolairsolutions.com Brief Comparison: Cool Air Solutions is a major competitor for Nexa Air in the HVAC market in Atlanta. Both companies offer similar services, but Nexa Air prides itself on its family-owned approach and long-standing relationships with the community. 5. Competitor Name: Lionel Messi Website: www.lionelmessi.com Brief Comparison: Lionel Messi is a major competitor for Cristiano Ronaldo in football. Both are seen as global icons, but Messi is often viewed as more of a team player, while Ronaldo is known for his individual athletic achievements and branding off the pitch. Delete the instructions and examples above, and write the right info above. Market Description: The geographical area or regions where the business provides its services or products. Instructions: Specify the main markets or regions where the business or personal brand operates. This is crucial for local businesses or brands with a defined geographical scope. Here are some examples: 1. United States, Europe – Apple 2. Global with a focus on North America, Europe, and Asia – Coca-Cola 3. United States, primarily online – Chamberlain Coffee 4. Greater Atlanta area, providing HVAC services to residential and small businesses – Nexa Air 5. Global (football fans), with regional focus in Europe and South America – Cristiano Ronaldo Delete the instructions and examples above, and write the right info above. Products & Services Paid Products & Services Description: List of all paid products or services, including their details. Instructions: Add your paid products or services with a brief description, price, customer profile, and any links to purchase or book. Structure: ● Product/Service Name ● Price ● Description ● Who It’s Good For (Customer Avatar) ● Link (If Any) Here are some examples: 1. Product: iPhone 13 – Price: $799 – Description: The latest iPhone with a powerful A15 chip and advanced camera system. – Who It’s Good For: Tech enthusiasts, photographers, everyday users – Link: www.apple.com/iphone13 2. Service: Coca-Cola Vending Solutions – Price: $1,000/year – Description: Coca-Cola provides vending machines stocked with the best of Coca-Cola’s beverage lineup. – Who It’s Good For: Office buildings, retail stores – Link: www.cocacola.com/vending 3. Product: Cold Brew Coffee Subscription – Price: $25/month – Description: Chamberlain Coffee delivers premium cold brew directly to your door, made with sustainable beans. – Who It’s Good For: Coffee lovers who want eco-friendly, convenient coffee – Link: www.chamberlaincoffee.com/coldbrew 4. Service: HVAC Installation – Price: $5,000 – Description: Nexa Air installs top-tier HVAC systems for homes and businesses in Atlanta. – Who It’s Good For: Homeowners, small businesses – Link: www.nexaair.com/install 5. Product: CR7 Footwear – Price: $150 – Description: Cristiano Ronaldo’s exclusive line of sportswear for on and off the pitch. – Who It’s Good For: Fashion-conscious football fans and athletes – Link: www.cr7.com/footwear Delete the instructions and examples above, and write the right info above. Free Products & Services Description: List of free products, resources, or lead magnets, including their details. Instructions: List your free resources, including how to access them (links or CTA) and a brief description. Structure: ● Resource/Product Name ● Link (If Any) ● Description ● How to Get It (CTA) Here are some examples: 1. Free Guide: How to Brew the Perfect Cup of Coffee – Link: www.chamberlaincoffee.com/guide – Description: Learn how to brew the perfect cup with our easy guide. – How to Get It: Download now for free at Chamberlain Coffee! 2. Free Consultation: HVAC Efficiency Check – Link: www.nexaair.com/freeconsultation – Description: A free 30-minute consultation to check your home’s HVAC efficiency. – How to Get It: Call 555-555-5555 to book your free consultation! 3. Free Fitness Routine: Cristiano Ronaldo’s Top 5 Training Tips – Link: www.cr7.com/freefitness – Description: Get an inside look at Ronaldo’s fitness routine and learn his top tips for staying in shape. – How to Get It: Sign up now to receive it via email! Delete the instructions and examples above, and write the right info above. Freemium Products & Services Description: List of freemium products or services, where a basic version is offered for free with the option to upgrade to a paid version. Instructions: Add your freemium products or services with details on both the free and paid versions, along with links for users to upgrade. Structure: ● Product/Service Name ● Free Version Description ● Paid Version Description ● Who It’s Good For (Customer Avatar) ● Link to Upgrade (If Any) Here are some examples: 1. Product/Service Name: Apple iCloud a. Free Version: 5GB of cloud storage available for free to all Apple users. b. Paid Version: iCloud+ offers additional storage starting at $0.99/month. c. Who It’s Good For: Tech users who need secure cloud storage, from casual users to professionals. d. Link: www.apple.com/icloud 2. Product/Service Name: Coca-Cola Loyalty App a. Free Version: The app allows users to earn points with every purchase and access free rewards. b. Paid Version: Premium membership offers exclusive rewards and early access to new products for $4.99/month. c. Who It’s Good For: Loyal Coca-Cola customers who enjoy special rewards and discounts. d. Link: www.coca-cola.com/loyalty 3. Product/Service Name: Chamberlain Coffee App a. Free Version: The app offers daily coffee recipes and tips, along with access to limited-edition drops. b. Paid Version: Premium membership unlocks early access to products, exclusive coffee blends, and discounts for $9.99/month. c. Who It’s Good For: Coffee lovers who want exclusive perks and access to Chamberlain Coffee’s best offerings. d. Link: www.chamberlaincoffee.com/premium 4. Product/Service Name: Nexa Air Maintenance Tracker a. Free Version: Basic HVAC maintenance scheduling tool for tracking system check-ups and filter replacements. b. Paid Version: Premium version includes a full HVAC health report, reminders, and priority service for $19.99/year. c. Who It’s Good For: Homeowners and small businesses who want to keep their HVAC systems running smoothly. d. Link: www.nexaair.com/maintenancetracker 5. Product/Service Name: Cristiano Ronaldo Fitness App a. Free Version: Basic workout routines and training tips. b. Paid Version: Full fitness program with personalized training plans and nutrition advice for $14.99/month. c. Who It’s Good For: Fans and athletes looking for professional fitness guidance from Ronaldo. d. Link: www.cr7.com/fitnessapp Delete the instructions and examples above, and write the right info above. Free Resources Description: List of free resources such as PDFs, guides, courses, or other lead magnets that provide value without requiring payment. Instructions: List any free resources your business offers, including how to access them and the value they provide. Structure: ● Resource Name ● Link (If Any) ● Description ● How to Get It (CTA) Here are some examples: 1. Resource Name: Getting Started with iOS Development ○ Link: www.apple.com/developers/gettingstarted ○ Description: A beginner's guide to developing apps on iOS, including tips and tools to get started. ○ How to Get It: Download the guide for free on Apple’s developer website. 2. Resource Name: Sustainability at Coca-Cola: How We’re Reducing Our Carbon Footprint ○ Link: www.coca-cola.com/sustainabilityguide ○ Description: A comprehensive report on Coca-Cola’s sustainability initiatives and carbon reduction strategies. ○ How to Get It: Download the PDF for free at Coca-Cola’s website. 3. Resource Name: Coffee Brewing 101 ○ Link: www.chamberlaincoffee.com/brewingguide ○ Description: A simple guide on how to brew the perfect cup of coffee, featuring different brewing methods. ○ How to Get It: Download the free guide directly from Chamberlain Coffee’s website. 4. Resource Name: Nexa Air’s Home Energy Efficiency Checklist ○ Link: www.nexaair.com/energyefficiency ○ Description: A free checklist to help homeowners assess their energy efficiency and save on utility bills. ○ How to Get It: Get the checklist for free by entering your email on Nexa Air’s website. 5. Resource Name: Cristiano Ronaldo’s Top 10 Workout Tips ○ Link: www.cr7.com/freeworkouttips ○ Description: A free PDF featuring Cristiano Ronaldo’s top 10 workout tips for building strength and endurance. ○ How to Get It: Sign up for Cristiano Ronaldo’s newsletter and download the free guide. Delete the instructions and examples above, and write the right info above. Stories Description: Personal or business-related stories that give depth to the brand and provide AI with context to use in content creation. Instructions: Share key stories about your business’s origins, major moments, or personal experiences that shape the brand. Here are some examples: 1. In 1976, Steve Jobs founded Apple in a garage, starting a revolution in technology that continues today. 2. Coca-Cola was born in Atlanta in 1886 and sold its first glass for just five cents. Today, it’s one of the most recognizable brands in the world. 3. Chamberlain Coffee was built by Emma Chamberlain, who wanted to bring people together over good coffee and better vibes. 4. Nexa Air started as a small, family-owned business in Atlanta. With a passion for quality service, it has grown into a trusted name for HVAC solutions across the city. 5. Cristiano Ronaldo grew up in Madeira, Portugal, where he discovered his love for football. From humble beginnings to global superstar, Ronaldo continues to break records and inspire millions worldwide. Delete the instructions and examples above, and write the right info above. It seems there was an issue with updating the document automatically. I will now provide the entire updated content with the new sections for you to manually integrate into your document. Here's the full structure with the added sections: Don'ts (Things the Brand Will Never Do) Description: Things the brand actively avoids doing or will never do. Instructions: List principles or actions that your brand never engages in, and why they’re important for your brand identity. Here are some examples: 1. Apple: Never compromise on product quality. 2. Coca-Cola: Will not use non-recyclable packaging. 3. Chamberlain Coffee: No use of non-organic beans. 4. Nexa Air: Will not upsell unnecessary services. 5. Cristiano Ronaldo: No product endorsements that don’t align with personal values. Delete the instructions and examples above, and write the right info above. Do’s (Things the Brand Tries to Do Often) Description: Principles or actions that the brand strives to follow regularly. Instructions: List the values and actions your brand consistently practices or aims to do frequently. Here are some examples: 1. Apple: Innovate with each product release. 2. Coca-Cola: Engage in sustainability initiatives. 3. Chamberlain Coffee: Prioritize eco-friendly packaging. 4. Nexa Air: Offer personalized customer service. 5. Cristiano Ronaldo: Promote fitness and well-being. Delete the instructions and examples above, and write the right info above. Audience & Engagement Details about the target audience and methods of engagement. Audience & Avatars Description: Define who the business or personal brand serves by creating detailed customer avatars, including demographics and behavior. Instructions: Create customer profiles that include the target audience's demographics, needs, and behaviors. Here are some examples: a. Customer: Tech Enthusiasts – Apple b. Customer: Beverage Enthusiasts – Coca-Cola c. Customer: Sustainable Coffee Drinkers – Chamberlain Coffee d. Customer: Homeowners in Atlanta, Small Business Owners – Nexa Air e. Customer: Football Fans, Fashion Enthusiasts – Cristiano Ronaldo Delete the instructions and examples above, and write the right info above. Topics (Topics the Brand Writes About) Description: Key themes or topics that your brand consistently writes about across content. Instructions: List the primary topics the brand covers, such as industry trends, product news, or values-based content. Here are some examples: 1. Apple: Technology innovation, privacy, and product updates. 2. Coca-Cola: Sustainability, community engagement, and brand history. 3. Chamberlain Coffee: Coffee brewing methods, sustainability, and wellness. 4. Nexa Air: Home energy efficiency, HVAC maintenance tips. 5. Cristiano Ronaldo: Fitness, lifestyle, sportsmanship, and family. Delete the instructions and examples above, and write the right info above. Search Terms Description: List of search terms customers use to find products, services, or personal brand content. Instructions: Add the top keywords or search terms people use when looking for your business, products, or services. Here are some examples: a. Buy iPhone, Apple products near me, best smartphone deals b. Buy Coca-Cola online, Coke delivery service c. Coffee subscription, Cold brew delivery, Chamberlain Coffee d. HVAC installation Atlanta, HVAC repair, affordable air conditioning service e. Cristiano Ronaldo merchandise, CR7 clothing, Cristiano Ronaldo football career Delete the instructions and examples above, and write the right info above. Language, Style & Tone How the business communicates—the style, tone, and voice. Brand Language, Style & Tone Description: Define how the brand or personal brand communicates. Is it fun, casual, professional, or formal? Instructions: Describe the overall communication style (tone, word choice) that the brand uses to engage with customers. Here are some examples: a. Fun, laid-back, and conversational – Chamberlain Coffee b. Formal yet approachable – Coca-Cola c. Innovative and bold – Apple d. Professional and reliable – Nexa Air e. Confident and inspiring – Cristiano Ronaldo Delete the instructions and examples above, and write the right info above. Brand Voice (Persona) Description: How the brand communicates and what personality it takes on. Instructions: Describe the brand’s tone and style of communication, the persona it reflects, and how customers perceive the brand. Structure: ● Personification: Celebrities, people, or personalities that your brand behaves like. ● Consumer Identity: How the consumer feels when engaging with the brand. ● Brand Archetype: The archetype that best fits the brand’s personality and values. ● Enemy: What the brand stands against. Here are some examples: Example 1: Apple ● Personification: Steve Jobs – Innovative, visionary, always pushing boundaries. ● Consumer Identity: Empowered, confident, and innovative. ● Brand Archetype: The Creator – Focuses on innovation, creativity, and individuality. ● Enemy: Stands against outdated technology and design limitations. Example 2: Coca-Cola ● Personification: Oprah Winfrey – Warm, friendly, bringing people together. ● Consumer Identity: Nostalgic, happy, and refreshed. ● Brand Archetype: The Caregiver – Bringing comfort and happiness, focusing on community and connection. ● Enemy: Stands against isolation and moments of disconnect. Example 3: Chamberlain Coffee ● Personification: Emma Chamberlain – Relatable, approachable, and laid-back. ● Consumer Identity: Relaxed, connected, and conscious. ● Brand Archetype: The Everyman – Approachable, relatable, and values simplicity. ● Enemy: Stands against unsustainable coffee practices. Example 4: Nexa Air ● Personification: Bob Vila – Dependable, knowledgeable, and family-oriented. ● Consumer Identity: Secure, comfortable, and cared for. ● Brand Archetype: The Caregiver – Providing safety, comfort, and reliable service to families. ● Enemy: Stands against unreliable HVAC service and high-pressure sales tactics. Example 5: Cristiano Ronaldo ● Personification: Himself – Driven, hardworking, and inspiring. ● Consumer Identity: Motivated, determined, and inspired. ● Brand Archetype: The Hero – Focused on achievement, strength, and perseverance. ● Enemy: Stands against complacency and lack of ambition Delete the instructions and examples above, and write the right info above. Language: Do’s Description: Words, phrases, and tones that the brand uses frequently. Instructions: Provide a list of words or language styles that match the brand's communication tone. Here are some examples: 1. Apple: Sleek, cutting-edge, secure. 2. Coca-Cola: Refreshing, togetherness, joyful. 3. Chamberlain Coffee: Chill, community, sustainable. 4. Nexa Air: Comfort, efficiency, local. 5. Cristiano Ronaldo: Strong, ambitious, winner. Delete the instructions and examples above, and write the right info above. Language: Don'ts Description: Words or phrases the brand avoids using in communications. Instructions: List words or tones that don’t align with the brand’s identity . Here are some examples: 1. Apple: Cheap, basic, unsecure. 2. Coca-Cola: Diet, unhealthy, processed. 3. Chamberlain Coffee: Formal, corporate, unsustainable. 4. Nexa Air: Pushy, gimmicky, high-pressure. 5. Cristiano Ronaldo: Lazy, unmotivated, follower. Delete the instructions and examples above, and write the right info above. Inspo: Language Only Description: Examples of inspiring language from content found online (not focused on message, only the style of language). Instructions: Collect examples of language that inspire the brand’s communication style from various online content, not related to message or topic. Here are some examples: 1. Apple: Innovating at every step. 2. Coca-Cola: Share the happiness. 3. Chamberlain Coffee: Coffee that just makes you feel good. 4. Nexa Air: Breathe easier, live better. 5. Cristiano Ronaldo: Relentless pursuit of greatness. Delete the instructions and examples above, and write the right info above. Inspo: Messaging Only Description: Examples of messaging or topic inspiration (not focused on language style, but on the subject matter). Instructions: Gather examples of inspiring messaging from various sources, focused on the topics or themes covered. Here are some examples: 1. Apple: The importance of privacy in tech. 2. Coca-Cola: Bringing communities together through shared experiences. 3. Chamberlain Coffee: Promoting wellness through sustainable products. 4. Nexa Air: How energy efficiency contributes to sustainability. 5. Cristiano Ronaldo: The journey to becoming a global sports icon. Delete the instructions and examples above, and write the right info above. Call to Action (CTA) & Campaigns CTA (Call to Action) Description: Instructions for customers on how to book, buy, or engage, including phone numbers, website links, etc. Instructions: Add clear, actionable steps for customers, including specific links, phone numbers, or next steps. Here are some examples: 1. Visit www.apple.com to buy the latest iPhone today! 2. Order Coca-Cola for your event at www.coca-cola.com or call 555-555-5555. 3. Get 20% off your first Chamberlain Coffee order at www.chamberlaincoffee.com! 4. Call Nexa Air today at 555-555-5555 to schedule your HVAC installation. 5. Shop Cristiano Ronaldo’s CR7 Collection now at www.cr7.com/shop or call 555-555-5555 for more info! Delete the instructions and examples above, and write the right info above. Offers & Events Description: Track promotions, events, and special offers available to customers. Instructions: List all current and upcoming offers and events, including the dates, promotions, and any necessary details for accessing the deals. Here are some examples: 1. Apple: 10% off all accessories for the holiday season – December 2024. 2. Coca-Cola: Buy one get one free on Coca-Cola products – Super Bowl weekend. 3. Chamberlain Coffee: Free shipping on all orders over $50 – Spring promotion. 4. Nexa Air: 20% off HVAC inspections – Winter promotion. 5. Cristiano Ronaldo: 15% off CR7 merchandise – Summer sale. Delete the instructions and examples above, and write the right info above. Offers & Deal Calendar Description: Track all special deals, offers, and discounts. Instructions: List any promotions, discounts, or offers currently running or upcoming. Here are some examples: 1. Apple a. Black Friday: 50% off all Coca-Cola beverages b. November 24, 2024: Black Friday Sale – 30% off all Apple products. 2. Chamberlain Coffee a. All Year: Free shipping on Chamberlain Coffee orders over $50 b. July 1–31, 2024: Summer Sale – Free shipping on Chamberlain Coffee orders. 3. Nexa Air a. June-July: $100 off HVAC installations this summer – Nexa Air b. First week of January: HVAC Maintenance Program – Nexa Air offers a $100 discount. c. Permanent Promotion: $50 off HVAC installations of New Units – Nexa Air 4. Christiano Ronaldo a. June-July: 20% off CR7 merchandise during summer sale b. February: Cristiano Ronaldo Fitness Challenge: 20% off fitness app subscriptions. Delete the instructions and examples above, and write the right info above. Important Dates & Events Description: Store dates for promotions, product launches, and key events. Instructions: Add important dates, events, and launches in specific formats (e.g., exact dates, months, etc.). Here are some examples: 1. Chamberlain Coffee a. December 1, 2024: Chamberlain Coffee Winter Blend Launch 2. Nexa Air a. December 2-4, 2024: HVAC Winter Party in Dallas 3. Cristiano Ronaldo a. February 1, 2024: CR7 New Product Launch – “The Golden Cleat by Nike” i. Description: First Shoe Released through Nike Delete the instructions and examples above, and write the right info above. Content & Assets Description: The content distributed across platforms and how it's structured. Instructions: Use this section to organize and track all the content your brand distributes across various platforms. Facebook Posts Description: List all Facebook posts that have been published or are planned for publication. Instructions: Add your past and future Facebook posts for reference, categorized by date or campaign. Twitter Posts Description: Track all Twitter posts and engagements. Instructions: Document the key tweets and campaigns posted on Twitter. Instagram Posts Description: A repository of Instagram posts, including visual content like images, videos, and reels. Instructions: List past and future Instagram posts with captions and visual descriptions. LinkedIn Posts Description: A list of LinkedIn posts used for business engagement, industry news, and product updates. Instructions: Add all LinkedIn posts relevant to your brand’s audience, including professional updates and key announcements. Thread Posts Description: A collection of posts shared on Threads for discussion, engagement, or conversation with followers. Instructions: Include all discussion points and key messages from Threads posts. Newsletters Description: A list of all newsletters, segmented by date or topic. Instructions: Add past newsletters that have been sent out, or draft upcoming ones. Drafts & Notes Description: A collection of drafts and notes for content in progress, including social posts, blogs, or other content ideas. Instructions: Store all rough drafts or notes for unfinished content. Other Content Description: Miscellaneous content that doesn’t fit into the other categories, such as behind-the-scenes videos, podcasts, or webinars. Instructions: Organize all remaining content into this section.